Leaping into the ‘new normal’ for FMCG

How are consumer behaviours changing?

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Life in the 'new normal' – prevailing trends

Our world will now…

Have flexible working arrangements

  • Standard work location, hours and days no longer exist
  • Linear reporting structures are replaced with agile more collaborative teams

Be more digitally native

  • Customers and employees expect everything digital first
  • They have become more savvy with technology in the last month than in the last five years

Be more supportive of local

  • Greater focus on Australian made
  • Stronger support for local community and small businesses

Be more cost-conscious

  • This could be the first deep recession for a number of people and small businesses
  • There will be pressure to become leaner and more cost conscious

Be more health and safety conscious

  • Personal and family safety, health and wellbeing are now taking priority across the community

Source: Partners in Performance analysis

COVID impacts on 2020 food trends

Slide6

Source: Partners in Performance research and analysis

Food trends during GFC (2009-10) and insight for potential 2020 recession

Slide7

Source: Partners in Performance analysis

Prior recession impact on consumer category sales

Slide8-v2

Source: Retail Ready Group with Partners in Performance analysis

Adrian James

Adrian James

Partner, Consumer Markets

Adrian.james@pip.global

Contact Adrian now